Gen Z Recruitment in Pharma: Social Media Strategies and Industry Awareness
The pharmaceutical industry is facing challenges in attracting young talent, with a new report from the Association of the British Pharmaceutical Industry (ABPI) highlighting the need for innovative recruitment strategies targeting Generation Z. The report, based on surveys of 16- to 25-year-olds, STEM teachers, and career counselors in the UK, reveals a significant lack of understanding about the pharmaceutical industry among young job seekers and suggests leveraging social media platforms to bridge this knowledge gap.