Supreme Group Continues Acquisition Spree with Pivot Design Buyout

Supreme Group, a rapidly expanding player in the healthcare communications sector, has announced its ninth agency acquisition in just 18 months. The latest addition to the group's portfolio is Pivot Design, a Chicago-based health agency with a strong focus on rare diseases and pharmaceutical marketing.

Strategic Expansion in Healthcare Communications

The acquisition of Pivot Design marks another significant step in Supreme Group's aggressive growth strategy. This move not only expands the group's creative and omnichannel solutions but also deepens its expertise in rare disease and pharmaceutical marketing.

Tom Donnelly, CEO of Supreme Group, emphasized the strategic importance of this acquisition, stating, "Pivot stands out for its ability to bring clarity and emotional brand connections to some of the most challenging areas in healthcare." He added that welcoming Pivot to Supreme Group would enhance their ability to deliver creative and omnichannel solutions for clients.

Pivot Design's Client Base and Offerings

Pivot Design brings to the table an impressive roster of clients, including industry giants such as AbbVie, Amgen, GSK, Novo Nordisk, Sanofi, and Takeda. The agency's services span a wide range of strategic and tactical offerings, including:

• Market assessments
• Brand positioning
• Omnichannel marketing
• Social media strategies

This diverse skill set aligns well with Supreme Group's goal of providing comprehensive healthcare communication solutions to its clients.

Integration and Future Collaboration

As part of the acquisition agreement, Pivot Design will maintain its brand identity and leadership structure. This approach aligns with Supreme Group's strategy of preserving the unique strengths of its acquired agencies while fostering collaboration within the larger group.

Liz Kanter, President of Pivot, expressed enthusiasm about the merger, noting that Supreme Group "respects our independence, while providing us with powerful tools in AI, technology and data to help us scale our impact." This statement suggests that Pivot Design will benefit from access to advanced resources while retaining its core identity and expertise.

The acquisition of Pivot Design is part of a larger trend of consolidation in the healthcare communications industry, as agencies seek to expand their service offerings and geographical reach. As Supreme Group continues its expansion, it will be interesting to observe how these newly acquired agencies collaborate and contribute to the group's overall growth strategy in the evolving healthcare communications landscape.