Guardant Health Wins $292.5 Million Verdict in False Advertising Case Against Natera

The legal battle between Guardant Health and Natera culminated in a U.S. jury awarding Guardant $292.5 million in a case that accused Natera of false advertising and unfair competition. Filed in May 2021, the lawsuit alleged that Natera made deceptive statements to promote its Signatera cancer test over Guardant's Reveal product, which is designed to detect residual and recurrent colorectal cancer[1]. A federal jury in the Northern District of California ruled in favor of Guardant, dismissing all of Natera's counterclaims and underscoring the severity of the accusations by including $175.5 million in punitive damages[2][3]. Despite the verdict, Natera expressed its intent to appeal the decision, arguing that the trial excluded critical evidence[1][3].
References
Explore Further
What are the potential implications of Natera's planned appeal on the existing verdict awarded to Guardant Health?
How has the competitive dynamic between Guardant's Reveal and Natera's Signatera evolved since the false advertising lawsuit was filed?
What specific arguments or evidence does Natera claim were excluded during the trial, and how might they impact the appeal process?
In what ways might this significant verdict influence the future advertising strategies within the cancer diagnostics industry?
How does Guardant Health plan to leverage this legal victory to enhance its market position and product credibility in cancer diagnostics?