Reckitt Launches Catalyst: A $13.3 Million Social Impact Investment Program in the US

Reckitt, the UK-based company known for brands like Lysol and Mucinex, has unveiled a groundbreaking social impact investment initiative called Catalyst in the United States. This five-year program aims to provide $13.3 million in funding and mentorship opportunities to early-stage companies and underrepresented founders, with a focus on delivering health and hygiene solutions to millions of people globally.

Program Details and Objectives

Catalyst represents a significant commitment from Reckitt to support entrepreneurship at the grassroots level. The program's ambitious goal is to support 200 founders and deliver health and hygiene solutions to 5 million people worldwide by 2030. Jérôme Lemaire, president of Reckitt North America, emphasized the program's focus on impact, stating, "Catalyst, for me, is all about entrepreneurship at a grassroots level."

Three US startups have already been selected for the inaugural cohort:

1. Ema: An AI platform for women's health
2. Zócalo Health: A provider focused on serving the Latino community
3. Attane Health: A nutrition startup

This diverse selection reflects Catalyst's intention to address a wide range of health and hygiene challenges across different communities.

Star Power: Serena Williams as Entrepreneur in Residence

In a notable development, tennis star and entrepreneur Serena Williams has been named Reckitt's first entrepreneur in residence for the Catalyst program. Williams, who founded Serena Ventures in 2017, will play a crucial role in the venture selection process and mentor the cohort as they scale their businesses.

Lemaire praised Williams' involvement, saying, "She's a super inspirational figure. She's a symbol of success for all of us. And she's credible." Williams herself emphasized the importance of the program, stating, "When we back bold ideas and founders with genuine support—funding, mentorship, and belief—we unlock powerful solutions for the communities that need them most."

Addressing Global Health Challenges

The Catalyst program comes at a critical time when global health disparities are becoming increasingly apparent. According to statistics cited by Reckitt:

• 1 in 2 people globally lack access to basic healthcare
• 1 in 4 people lack access to clean drinking water
• In the US, over 80% of counties are considered healthcare deserts with limited or no access to health services

Lemaire highlighted the urgency of the situation, noting, "The world is under pressure. And you look at the healthcare systems in different countries in the Western world—these health systems in general are struggling to cope."

By partnering with entrepreneurs who understand local communities, Reckitt aims to address these challenges through innovative solutions tailored to specific needs.